As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Hello there Denise Goodwin, ex-Volkswagen marketing chief and now head of marketing at Flooring Brands.
What did you win? The 2012 Supreme and Automotive awards.
What was it about your entry that stood out? The sheer challenge we faced to achieve growth, our ambition, belief and commitment to our strategy from our staff, to our business and agency partners, and the consistent investigation, action and passion that was evident over the four years that translated into fantastic, sustainable growth.
How did winning help your company, your staff or your career? It gave us an opportunity to take a breath and celebrate our success. To win the Supreme Award meant we had done something truly special and it gave us an opportunity to look beyond our own industry and benchmark across all New Zealand industries. Our staff and agency partners were elated, as was Volkswagen Germany, which continually looks to us as a global benchmark for marketing success. As for my career, I have recently started a new role as head of marketing for Flooring Brands, an opportunity that has come about through these successes.
Would you recommend other brands, businesses and agencies entering the awards? Yes, absolutely. It is a great opportunity to take the time to reflect as a team on what marketing strategies and innovations have been created and delivered over the year/s and highlight their business returns. For the team the awards evening is a great night out. I know we all had a blast last year.
What are some of the major differences between the TVNZ-NZ Marketing Awards and other awards? The major difference is that these awards recognise the importance of marketing and its place at the forefront of business and commercial success. It recognises all marketing disciplines from leadership to insights, plus it acknowledges key individuals. It’s not just about a campaign or creative idea but it rewards the strategy, insights and the people behind them.