A record 32 golds were handed out at the AWARD Awards last night. And of the Kiwi agencies, DDB, Clemenger BBDO and Colenso BBDO had most cause to celebrate.
Following on from winning the creative agency of the year title at Axis last week, DDB picked up one gold, seven silver and seven bronze, which, as it happily pointed out in a release, is more than double the metal of any New Zealand agency and earned it third place in the best performing agency ranks.
Sky's Bring Down the King won one gold, six silvers and four bronze, while Steinlager Deep Dive got one silver (as well as two silvers in craft for Robber's Dog), YWCA got two bronzes and Speight’s Good on Ya Dad print ad got a bronze. Sky TV was named the fourth best client of the year.
Clemenger BBDO claimed the most golds of any Kiwi agency with three, with NZTA's Mistakes scoring two gold and a silver and Tinnyvision scoring one gold and a bronze.
Mistakes also won the chairman's choice award. And Dan Wieden said: “There were some fantastic pieces of work here. The thing about Mistakes was the choice of talent on camera - two men of different levels in the society and a child involved. The whole concept of the accident stopping, the parents getting out and talking to each other was so compelling it just broke your heart when it was over.”
Colenso BBDO won seven awards, including two golds for K9FM, one silver for Pedigree Talkies and one bronze each for Burger King Motel, New World's 'yams', Frucor's Hidden Graphics and BNZ's shredded money. Colenso BBDO's Matt Lawson won creative of the year as a result of being credited across the most individual entries that won bronze, silver or gold.
FCB won two golds for Brothers in Arms' Bank Job, as well as a silver for Bottled Walkman and a bronze for AS Colourmatic.
Other Kiwi agencies among the winners were Apollo Nation with two silvers for Tui Catch a Million (Saatchi & Saatchi got one silver for the same campaign), Whybin\TBWA with a silver and a bronze for NZME's Talk Rugby Like a Pro, and Y&R NZ with a silver for Schick Animal Beards.
Tourism New Zealand also received a bronze for its 5x1NZ via Whybin\TBWA Sydney.
Whybin\TBWA Group Melbourne topped the charts with six gold pencils, all for ANZ's GAYTM campaign.
In other awards news, a few Kiwi up and comers were among the winners of the Young Guns Awards, which aim to acknowledge the best creative talent under the age of 30.
Colenso BBDO picked up four bullets, including one gold, one silver and two bronze, making them the most successful Australasian agency.
After winning a Grand Prix at Axis, Beth O’Brien, Oriel Davis-Lyons and Matt Lawson also won gold (radio campaign) and bronze (radio individual) for Pedigree’s K9FM. The radio station for dogs has consistently picked up awards at multiple international festivals including a grand prix at the Spikes and two silver lions at Cannes.
Clemenger BBDO's Emily Beautrais was also awarded a gold for NZTA's Mistakes.
O'Brien and Davis-Lyons won again in the mobile category, picking up silver bullet for The Great Monteith’s Meatpack Hunt, an augmented reality hunting game that rewards players with real meat packs (matched to delicious Monteith’s beer) for virtual kills. This follows the recent success for the campaign at The Caples, Axis and the NZDMAs.
Share For Dogs, a charity campaign for Pedigree done in partnership with Google also earned Ben Polkinghorne and Scott Kelly a bronze in the digital category.
DDB's Nick Dellabarca and Liz Richards, who took out the Best Emerging Talent prize at Axis, were awarded a silver for their We Compost campaign. And Rory McKechnie also took home a bronze for Bring Down the King in the promotions category.