Auckland film-maker and critic Lewis Bostock is aiming big by thinking small: he's trying to create the largest collaborative film ever made.
His project, Looksy.org, aims to piece together a documentary from user-generated short films that represent Generation C, "the generation of digital creatives who are remaking the way we buy, sell and, most importantly, communicate" around the world.
Bostock calls it "an exercise in digital ethnography." But it's also a social enterprise: 50 percent of the money made from the film will go to making New Zealand the leading light in reforestation, starting with the Kauri trust.
The website explains: "What Looksy.org have begun to do is create a voice for Generation C by offering the people a chance to tell the world their dreams, their hopes; what it is like to be them. To tell us, by videoing themselves, what they are afraid of, what they love, simply who they are."
Each looksy is a 3-4 minute film that answers the question: “What does my world look like?” And a panel of judges, including the head of New Business at MTV Asia, Waitakere City mayor Bob Harvey, Marc Swadel (award winner at Cannes), Mitch Olson (Digital Worlds), Helen Baxter (Mohawk Media) and Debbie Mayo Smith (lead speaker) will hand out a $500 cash prize to the best submission.
Jake Pearce, the idea/brand connector of Looksy, says most entries are amateurs.
"Some looksies will be moving, others funny. It will be as varied as ... as we are," he says.
Tapping into the DIY film-making ethos, the Loosky below was filmed by sticking a camera on to a ruler with sellotape.