The Australian Government has earmarked AU$20m to relaunch Australia’s brand image. A public tender is open for the next two weeks for creative agencies to wow Rudd and his cronies. The brief is to sell Australia to the world and encourage investment and education opportunities there. The campaign will be launched in February 2010, alongside advertising strategies from Tourism Australia, currently in the pocket of DDB.
Top Top Ice Cream has released a new campaign for its Memphis Meltdown, championing it as "the world's original triple dipped ice cream". However, we're not all that sure it hits the sweet spot of the great candid camera-styled stunt ads.