Aussie snow bunnies targeted with early-bird campaign

  • Marketing
  • February 5, 2010
  • StopPress Team
Aussie snow bunnies targeted with early-bird campaign

Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010.

Television commercials will run in Sydney and Brisbane for the next two weeks and new Tourism New Zealand chief executive Kevin Bowler hopes the campaign, which features the same ad as last year, will inspire Aussie skiers and snowboarders to get in early, make their bookings and ensure another lucrative winter season for the tourism industry (here's hoping Kevin Rudd dishes out another stimulus package this year).
“Last year was the first year Tourism New Zealand and the industry went into market with an early ski campaign and we had a strong ski season, with the industry here reporting an influx of Australians on the slopes,” he says.
Australia is the largest single international market for skiers and snowboarders into New Zealand, with approximately 70,000 Australians venturing to the snow last year. Australian holiday arrivals over the winter season of June, July and August 2009 were up 28 percent on the same three months of 2008. And it was the first time New Zealand went into Australia early, with ads featuring in February.

Youtube Video

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit