Aussie snow bunnies targeted with early-bird campaign

  • Marketing
  • February 5, 2010
  • StopPress Team
Aussie snow bunnies targeted with early-bird campaign

Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010.

Television commercials will run in Sydney and Brisbane for the next two weeks and new Tourism New Zealand chief executive Kevin Bowler hopes the campaign, which features the same ad as last year, will inspire Aussie skiers and snowboarders to get in early, make their bookings and ensure another lucrative winter season for the tourism industry (here's hoping Kevin Rudd dishes out another stimulus package this year).
“Last year was the first year Tourism New Zealand and the industry went into market with an early ski campaign and we had a strong ski season, with the industry here reporting an influx of Australians on the slopes,” he says.
Australia is the largest single international market for skiers and snowboarders into New Zealand, with approximately 70,000 Australians venturing to the snow last year. Australian holiday arrivals over the winter season of June, July and August 2009 were up 28 percent on the same three months of 2008. And it was the first time New Zealand went into Australia early, with ads featuring in February.

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