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Audi set to pitch creative account

  • Advertising
  • May 19, 2017
  • Damien Venuto
Audi set to pitch creative account

Audi head of marketing Robert Barlow has confirmed that the German car company will be reviewing its creative account.   

"We will be going to market in June as part of our normal business procedure to conduct a review of the marketplace," said Barlow in an email to StopPress.

Barlow said that Audi's current creative partner BCG2 is part of the process but would not name any other agencies involved.  

"We have not contacted any other agencies at this point," Barlow said. 

Barlow joined Audi as head of marketing in September 2016, following the departure of Fiona Woolley to Tower. Before joining Audi, he held a range of marketing roles at Ford, Heritage Brands and Ice Breaker. 

This pitch does not involve the Audi media account, which FCB won in 2014 as part of the European Motors Distributors account (which also includes VW, Porsche and Skoda).

According to Nielsen ad spend figures, Audi spent $4.7 million on advertising for the year ending 30 June 2016—a figure that will no doubt attract a few possible suitors.   

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Cannes 2018: highlights from day three

  • Awards
  • June 20, 2018
  • StopPress Team
Cannes 2018: highlights from day three

While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand's success looks to continue with more finalists announced.

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Cannes 2018: highlights from day two—UPDATED

  • Advertising
  • June 19, 2018
  • StopPress Team
Cannes 2018: highlights from day two—UPDATED

Colenso BBDO is the first New Zealand agency to make it onto the winner's board with a Bronze Lion picked up in the Health and Wellness category. It's since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.

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Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

  • Advertising
  • June 18, 2018
  • StopPress Team
Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

It's that time of year again, with adland taking to the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.

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Rub of the green: our picks for future New Zealand weed brands

  • Advertising
  • June 18, 2018
  • Idealog
Rub of the green: our picks for future New Zealand weed brands

Marijuana has been legalised or decriminalised in a number of countries and states and a whole heap of entrepreneurs and savvy marketers have jumped on the hashwagon. In fact, some commodity traders have called marijuana ‘the next coffee’, such is its potential as a consumer good. In New Zealand, it may not be too long before the same thing happens, with those wacky-backy-loving liberals from Labour close to letting medical marijuana through in some form and a number of local go-getters are ready to light the fuse and fly high. It seems like a slippery, smoky, skankin’ slope to a free-market free-for-all (and, according to Family First, the inevitable downfall of society). So, given this likely shift, here are some brands that might soon exist.

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Kiwi Cultural Code #1: earned success

  • Voices
  • June 18, 2018
  • Claire Tutill
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Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.

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