Brands are increasingly looking to produce online content that viewers find entertaining enough to share. And as part of its sponsorship deal with the Winter Games, Audi set out to do something a little different by inviting a collection of 20 lucky Kiwis to attend a pop-up bistro event high up in the Pisa Range hosted by celebrity chef Simon Gault.
But rather than simply restricting the event to a simple lunch affair, Audi (with the help of FCB Media) added a bit of drama by separating the the kitchen from restaurant and then requiring the waiters to speed across the Southern Alps in Audi RS4s to ensure all the meals were delivered warm.
The vehicles were filmed reaching speeds of 160 kmp/h and kicking up powdery snow around every corner, providing an entertaining two-and-a-half-minute clip that showcased the famed handling of the cars.
“We wanted to create a unique and memorable experience for our lucky guests during the Audi quattro Winter Games 2015," says Dean Sheed, the general manager of Audi New Zealand. "But we also wanted to put the precision of the Audi quattro system to the ultimate test – deliver food across ice and snow at incredible speeds with the food arriving piping hot and intact! This had never been done before and was definitely a risk, but we had perfect conditions on the day set amongst the back drop of the Southern Alps, and our RS4s delivered.”
The opportunity to attend the bistro was limited to Kiwis who had visited Audi dealerships across the country, meaning that Audi was able to wine and dine potential customers with the VIP package and possibly get them over the purchase line.
Thus far, the video has been well received by viewers, attracting over 463,677 video views across Facebook and YouTube, as well 1,151 shares and 5,300 likes on Facebook.