It's that time of year again, when journalists and editors who can see the Christmas lights at the end of the tunnel start compiling end of year lists on a vast array of topics. StopPress is even lazier than that, however, because we haven't created our own (yet) and instead we've just decided to point out lists that have already been created. Still, research suggests there's nothing better than a good list, and these two compilations are most definitely in that category. So, fill your boots with YouTube's top 20 viral ads/campaigns of 2010 (including Air New Zealand's Rico and the All Blacks) here, and the best digital efforts of the decade, as decided by 75 digi-boffins from The One Club, here.
Marketing, advertising & media intelligence
Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.