It's that time of year again, when journalists and editors who can see the Christmas lights at the end of the tunnel start compiling end of year lists on a vast array of topics. StopPress is even lazier than that, however, because we haven't created our own (yet) and instead we've just decided to point out lists that have already been created. Still, research suggests there's nothing better than a good list, and these two compilations are most definitely in that category. So, fill your boots with YouTube's top 20 viral ads/campaigns of 2010 (including Air New Zealand's Rico and the All Blacks) here, and the best digital efforts of the decade, as decided by 75 digi-boffins from The One Club, here.
Marketing, advertising & media intelligence
TRA brand strategist Tim Gregory goes back to McDonald's early days to see how its golden arches became a cultural symbol, and why there's a fundamental category-culture disconnect between the values and worldview of a significant and growing segment of Western society and the everyday business the fast food giant.