Attack of the Not Election

  • Advertising
  • September 19, 2014
  • StopPress Team
Attack of the Not Election

We had the Electoral Commission using Lorde to tell our younger demographics to vote, and there's a big push in places like South Auckland with a traditionally low voter turnout to get them to the polls. But for those that aren't interested in wall-to-wall media coverage, there's another option.

MediaWorks' channel Four (with a target market 18-49), is continuing along the same lines as its The Home of Not Rugby during the 2011 Rugby World Cup, with the current campaign of The Home of Not Election, with the help of Special Group.

It has been promising an "entertaining escape from the political coverage dominating other media to Election Day and beyond: an invitation to take a break from the Judith Collins saga, and enjoy the brand new season of America’s Next Top Model; to get excited about upcoming new fast tracked episodes of [various shows]."

What's more, they've given billboards a facelift (Rachel Lorimer group head of corporate communications at MediaWorks says "No actual political billboards were harmed in the making of these ads, these were created and installed for just long enough to take the required images,") and they've managed to place a perfectly colour coordinated ad in the SST:

The TV Four Facebook page also received a bit of the action:

MediaWorks TV head of marketing, Amanda Wilson says: “The campaign is a reminder to viewers and clients that while TV3 leads the news agenda for all things political, Four is where you will always find great entertainment. If political inertia hits, then Four is a guaranteed entertaining place to escape to." 

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Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

  • Awards
  • September 25, 2018
  • Elly Strang
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry's attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.

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