Shed 10 on Auckland's Queens Wharf may be a good century old, but it's well and truly being modernised, first with a giant solar roof panel and now with a mural courtesy of street artist Askew One. And, not only that, it's also putting the redeveloped Shed 10 on the block and asking for a naming rights sponsors.
Askew One AKA Elliot O'Donnell was also behind the painting of the silos in Wynyard Quarter’s Tank Farm and a mural of late artist Ralph Hotere in Kingsland and delegates to the TRENZ tourism conference will be the first to experience the historic cargo shed's new look.
The 98 x 12-metre canvas wrapping around Shed 10 has been painted with the faces of four Aucklanders, each with their own stories to showcase the diverse cultural makeup of Auckland. It is expected to be removed on April 26 as work on Shed 10 continues, with the refurbishment due to be completed in July.
“The nature of the work speaks of the urban and industrial nature of Queens Wharf; the subject matter speaks of the people of New Zealand and the melting pot that is Auckland," says the manager for Queens Wharf, Waterfront Auckland’s Connie Clarkson.
As for the sponsorship offer, Waterfront Auckland is seeking an exclusive naming rights partner to "enjoy an unrivalled profile with this unique, heritage venue, an outstanding location, association with a wide cross section of New Zealanders together with the lucrative cruise market".
The opportunity includes naming rights, logo lock up, on-site sales, onsite signage, tailored events and reduced hire rates (StopPress thinks the Bunnings Warehouse Shed 10 has a nice ring to it, but we imagine the shed will have to be painted green and everyone who ventures inside will have to wear an orange shirt and a green apron).
Building on the success of the Wynyard Quarter revitalisation, Waterfront Auckland is trying to replicate that on Queens Wharf. The wharf was brought back into public hands as it was recognised as having special significance for Aucklanders and the Rugby World Cup 2011 saw the space operate for the first time in its new guise.
"It’s a new beginning for an old shed and a new era for Auckland, and potential sponsors are being asked to be a part of it," says marketing manager for Waterfront Auckland, John Gundesen. "Positioning a brand on the ‘People's Wharf’ and bringing the combined benefits of more and better events to the people of Auckland is a powerful opportunity."
Shed 10 offers over 4400sqm of exhibition and function space over two floors. The ground level (2200sqm) is ideal for large scale exhibitions and events with its ease of access, while upstairs, level one (2200sqm) has been purposefully designed to not only service the cruise ships, but it will also comfortably seat 780 people for dinner.
- 6.9 million commuters per year
- 7.3 million pedestrians per year
- 20,000 CBD workers within a very close walk
- 200,000 cruise passengers per year
- 470,000 venue guests per year (approx)
- 14.8 million people on the door step every year