The world’s best financial services communications were honoured at the Midas Awards last week in New York.
TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for ASB Bank ‘Crazy wwworld’ and in the Best Point-of-Purchase category for ‘Up Grade Your Year’.
McCann Erickson New York won the Midas Grand Trophy the special effects its MasterCard ‘Shopping’ TVC.
The incumbent Shine, FCB and Y&R are understood to be vying against each other for the Goodman Fielder portfolio, which includes Meadow Fresh, Vogel's, Puhoi Valley, Freya's and a number of other brands.