TBWA wins gold with ASB

  • Media
  • October 25, 2009
  • Frances Chan
TBWA wins gold with ASB

midas groupThe world’s best financial services communications were honoured at the Midas Awards last week in New York.

TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for ASB Bank ‘Crazy wwworld’ and in the Best Point-of-Purchase category for ‘Up Grade Your Year’.

McCann Erickson New York won the Midas Grand Trophy the special effects its MasterCard ‘Shopping’ TVC.

Download the winners' booklet here. 2009MidasWinnersBooklet

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September 21 2012: The day the social media dream died

  • Voices
  • September 21, 2017
  • Paul Catmur
September 21 2012: The day the social media dream died
Facebook

September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.

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