ASB brews up a solution to counter rugby fans' upcoming hemispherical difficulties

  • Advertising
  • September 18, 2015
  • StopPress Team
ASB brews up a solution to counter rugby fans' upcoming hemispherical difficulties

With the Rugby World Cup about to start tomorrow morning, there are bound to be a few tired All Black fans over the next six weeks. There's already a campaign from NZME called Push Back for Black that asks employers to go easy on rugby-loving employees. But if there's no leeway from the boss, then ASB is ensuring Kiwis get some extra stamina through stimulants. 

Featuring Maa Nonu, Aaron Smith and Dane Coles grinding up the ABS beans in unique rugby-related fashion, the campaign site says "the coffee is quick and powerful, just like the All Blacks". 

"Downing a cup of ABS is like going head-to-head with a prop. Or getting bellowed in the ear by a captain in the 79th minute. Or ending up at the bottom of a maul. Basically, it'll keep you on your toes for every moment of the game." 

Punters who post a photo of themselves watching the All Blacks games onto Twitter or Instagram using #UpForTheGame, and tag @ASBBank go into the draw to win one of five ASB All Blacks supporter packs, but you need to do it while the game's on. 

And for those who need a free fix, there's a countdown clock on the website that lets people know when a new batch will be delivered to ASB branches around the country. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Horse's Mouth: Sarah Williams, Spark

  • Horse's Mouth
  • August 15, 2018
Horse's Mouth: Sarah Williams, Spark

Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit