Last month the Association of New Zealand Advertisers’ (ANZA) Jeremy Irwin, announced he was stepping down from his role as chief executive to pursue more of his lifestyle interests. But while Irwin’s retirement begins at the end of this month, the former director of Unilever New Zealand, Lindsay Mouat, is getting set to step into Irwin’s shoes.
Prior to joining ANZA in 2009 as general manager of commercial operations, Mouat held a variety of business management positions, including marketing roles with Glaxo and Fletcher Challenge. His recent endeavours—he was elected as vice-chairman of the Advertising Standards Authority and is a Board member of the Food Industry Group—make him well suited for the new role.
“Advertisers are faced with an increasingly complex media environment at a time when their need for both efficiency and effectiveness from their communications strategies is greater than ever,” says Mouat. “ANZA has a key role to play to ensure that these objectives can be met. I look forward to working with media owners, agencies, research companies and industry organisations, to ensure that the $2 billion invested annually in marketing communications is money well-spent in driving positive business outcomes.”
ANZA chairman Maurice Gunnell says Lindsay’s appointment reflects an increasing focus by ANZA on the commercial challenges facing their advertiser members in addition to managing the multifaceted risks to sustaining responsible industry self-regulation of advertising.
“Lindsay’s in-depth knowledge of the New Zealand advertising landscape ensures ANZA will take a lead role in commercial issues as diverse as media auditing, audience measurement and performance based remuneration to generate superior ROI” says Maurice. “At the same time ANZA will remain vigilant against all potential threats to advertising”.
Mouat will take up his post as ANZA's chief executive on 1 July.