Tiger Beer is putting the mobile into marketing to stand out on the streets of Auckland. The backs of ten inner-city buses have been emblazoned with spray-painted stencils by five talented and impossibly cool artists from Cut Collective.
The arty approach is in line with Tiger’s continuing commitment to supporting local artists. Its annual Tiger Translate events showcase music, installations and art exhibits in a clubland environment.
Tiger’s brand manager Anna Isaac says, “We hope to brighten the days of Aucklanders stuck in traffic and inspire creativity in the city.”
For one of the Cut Collective artists, Trust Me, “Buses are a great canvas. The impetus for putting out art in public space is all about people encountering art outside of the traditional context of a gallery or museum.”
Four of the murals are also on display at these Auckland bars: Bungalow 8, Grand Central, Racket and The Ginger Minx.
The ten Metrolink and Link buses will on route from September 7 to November 22.
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.