Youtube VideoGiven the unexpectedly small one-point gap on Sunday night—and the fact that the final was the biggest ever event in the TAB's betting history with over $3 million wagered—the TAB will probably do quite well out of the RWC final. But, much more importantly, its 'prediction chicken' has been shown to have verifiable soothsaying skills. Since the All Blacks' win, there have been a few comments on the YouTube clip, such as 'Heh, guess that chicken actually works', 'Love that this turned out right' and, the best one, 'Fucking Woodcock :D'.
Marketing, advertising & media intelligence
In the wake of Emirates Team New Zealand's victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America's Cup.