APN Outdoor launches its website today with a barrel of features that bring the outdoor advertising medium to life.
You can map out your whole outdoor campaign before spending a cent on production and media using the Campaign Creator tool. By searching through over 600 sites by size, location and key category words, calculate the reach of your spots and save your customised campaign details.
The Creative Simulator lets you drop in your artwork to see how your ad will look on the back of a bus or on a well placed billboard.
The site includes regular write-ups on industry trends and APN’s Insights research on case studies in the medium.
The 7 Deadly Outdoor Creative Sins is excellent reading too – see how ineffective ads are improved with some logical tips.
All in all, a must-visit, plus if you can string a few good words together you’re in the chance to win a trip for two to Fiji. The address is www.apnoutdoor.co.nz
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.