After a fairly long period of relative austerity when it comes to the outdoor sector's trade marketing efforts, it seems things are starting to brighten up, with the Adshel Rally making a welcome return a few weeks back and APN Outdoor ready to celebrate the first birthday of its ‘Friends in High Places' series by hosting the after party of the CAANZ Media Awards.
The fourth event since FIHP launched last year, the soiree will be held on Thursday 2 June at Studio on K Rd and it's expected to cater to over 600 media folk (all guests of the Media Awards are invited. No RSVP is necessary).
At the close of the awards, attendees will have the option of catching a complimentary Mini to the venue, courtesy of Mini Garage of Ponsonby Road. Guests will then be treated to a Japanese themed, theatrical event, with North Shore Pony Club on the beats.
“It is a great coincidence that the Media Awards fall on the same date as FIHP’s 1st Birthday," says Phil Clemas, general manager, APN Outdoor. "Our birthday wasn’t the only draw card to hosting the after party. Many of our partners and clients will be celebrating wins of their own that night. As far as APNO is concerned this gives us every excuse to throw one hell of a party for our whole industry to enjoy. And by enjoy, I mean don’t plan any meetings for the following morning.”
Like the FIHP events before it, the after party has a billboard campaign displayed on sites on The Strand, Parnell and Anzac Ave. The creative uses Japanese folklore to create an equation and is supported by a line of Japanese words that need to be translated.
In conjunction with the translation quiz, a competition is running on Facebook, giving away five $100 bar tabs. All interested parties should join the group and tag themselves in the image for their chance to win.
And while we're on the topic of APN, the contract with Oggi has been signed and the branding has been modified, as this exciting video shows. Whenever we think billboards, we also think 80s-style acid house.