APN differentiates between Saturday and Sunday, launches new magazine

  • Media
  • June 13, 2011
  • StopPress Team
APN differentiates between Saturday and Sunday, launches new magazine

We’re not sure what you did yesterday, but APN will be hoping it included a bit of living. That’s because yesterday was the day Living, a new magazine that “reflects what Kiwis love doing on Sundays”, was launched as part of the Herald on Sunday’s offering.

“What we’ve tried to do is create a magazine that is centred on the mood of Sunday,” says assistant editor of magazines Estelle Sarney, who launched Living. Sarney was previously editing Weekend magazine for the Weekend Herald, which itself only launched last year.

According to Sarney, there is a different mindset between Saturday and Sunday and Living is tapping into that different Sunday mindset.

It’s a pretty eclectic ensemble according to APN, they’re following their readers' wishes for a magazine that blends travel and food stories, property and real estate information pieces, with new articles on gardening, DIY, health and fitness. There’s also out and about tips on the best places to eat and drink as well as ideas on fun things to do.

Sarney says the cover stories will be focused on what you can do when you’re out and about as well as easy and fun things to do at home.

“That’s why we chose kids in the kitchen for our launch cover,” she says.

The new magazine signals the end for lift outs Sunday Homes and Detour, which have both been folded into the new Living. The decision to stop publishing Sunday Homes and Detour as separate entities came after reader research. While Sarney says readers liked magazine View and thought it should be retained as a separate entity within the Herald on Sunday, Detour and Sunday Homes were things they said could be blended together.

Sarney says by incorporating Sunday Homes into Living, the magazine will hopefully be able to pull in the passive readers from the front of the magazine into the real estate orientated section at the back.

To promote its new magazine efforts, APN says it is employing a multi-media campaign across press, online, magazines, radio and outdoor supported by point of sale and sampling activity (it was created by the in house art department lead by Graham Stride). And as extra incentive, giving away something for free always seems to work, hence Living’s giveaway of a trip to Sydney.

Of course, with the first edition only debuting yesterday, APN business marketing manager Stephanie Gray doesn’t have readership numbers or much public feedback yet, but she says internally, it’s been very well received.

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Digital salaries report reveals New Zealand's big earners

  • Tech
  • August 21, 2017
  • Elly Strang
Digital salaries report reveals New Zealand's big earners

With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit