News that M&C was no longer required by ANZ surfaced yesterday. The bank wasn't talking about who would take over, but the decision to employ the services of DDB came as no surprise to Aussie observers.
According to Campaign Brief: "The win adds to the sizeable ANZ business already held by DDB Melbourne, which looks after ANZ's Consumer Finance business, and no doubt adds to DDB's chances of snaring the entire trans Tasman business down the track."
And given that National Bank is increasingly integrating with its sister brand, will that mean DDB becomes a bloated behemoth by banking on banks' business? Better bollow bhis blog bor bore.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.