News that M&C was no longer required by ANZ surfaced yesterday. The bank wasn't talking about who would take over, but the decision to employ the services of DDB came as no surprise to Aussie observers.
According to Campaign Brief: "The win adds to the sizeable ANZ business already held by DDB Melbourne, which looks after ANZ's Consumer Finance business, and no doubt adds to DDB's chances of snaring the entire trans Tasman business down the track."
And given that National Bank is increasingly integrating with its sister brand, will that mean DDB becomes a bloated behemoth by banking on banks' business? Better bollow bhis blog bor bore.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.