ANZ seeks solace with DDB

  • News
  • November 3, 2009
  • Ben Fahy

DDB has snapped up the lucrative ANZ account.

News that M&C was no longer required by ANZ surfaced yesterday. The bank wasn't talking about who would take over, but the decision to employ the services of DDB came as no surprise to Aussie observers.

According to Campaign Brief: "The win adds to the sizeable ANZ business already held by DDB Melbourne, which looks after ANZ's Consumer Finance business, and no doubt adds to DDB's chances of snaring the entire trans Tasman business down the track."

And given that National Bank is increasingly integrating with its sister brand, will that mean DDB becomes a bloated behemoth by banking on banks' business? Better bollow bhis blog bor bore.

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Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

  • Advertising
  • January 23, 2017
  • StopPress Team
Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.

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