Another sport star jumps on the heat pump gravy train

  • Advertising
  • February 11, 2015
  • Holly Bagge
Another sport star jumps on the heat pump gravy train

These days I find it near impossible to think of heat pumps without thinking of Stephen Fleming, and that’s not about to change as Fleming stars alongside fellow former cricket giant Nathan Astle in Fujitsu’s latest advertising campaign.

The duo appear in nine 15-second clips where they joke with each other as they settle down on a comfortable looking sofa in front of the TV for the upcoming run of one-day cricket matches.

The commercials will be shown in New Zealand during all 74 upcoming ICC Cricket World Cup matches on Sky between February 14 and March 29. TVNZ, TV3, Prime and Choice will also run the ads.

Raw Advertising and Sauce Wellington developed the commercials alongside Fujitsu’s marketing manager Fiona Harris.

In one clip the two decide to don their beige cricket regalia, in another Fleming tells Astle how his Fujitsu is energy efficient, just like Astle is, they also make jives at the ‘Australian underarm’.

Fleming, New Zealand’s longest-serving Black Caps captain, personally asked Astle, who still holds the record for the fastest 200 runs in cricket, to take part in the campaign.

“It’s fun making these kinds of commercials but it’s even better when you get to bring your mate along. We had a great time filming,” says Fleming.

And in other cricket-related marketing news, here's a rundown on Tui and ANZ's latest efforts

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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