What some call the Original Sin of publishers giving their content away for free online has meant media companies around the world have found it difficult to change that expectation among readers and monetise the online realm. But it does appear to be changing—slowly. As The Listener's new push for paid content goes live, we thought we'd share this interesting infographic from bestcollegesonline.org and Mashable that showed what's happening in the world of paywalls and how it's affecting readership.
Marketing, advertising & media intelligence
With Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.