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Anchor muscles its way to the Ad Impact top spot for August

  • Ad Impact
  • October 3, 2017
  • StopPress Team
Anchor muscles its way to the Ad Impact top spot for August

Anchor's 'Protein plus 30' campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August. 

Showcasing Anchor's new Protein+ range, the ad shows how easy it is to spread your protein intake throughout the day, whether it’s at your home, office or the gym. It's also important to note that the ad shows strength to be a malleable concept that doesn't only refer to large muscles. Mental strength is given just as much weight as big biceps.    

The audience deemed the execution informative as it delivers insights not usually included in dairy advertising. Despite the unconventional approach, the public also went on to say that the overarching message in the advertising is relevant, credible and easy to understand. The creative resonated with the public, enhancing the appeal of the brand among the public and also persuading them to use the products in the future.

The runner-up for this month is Pak 'n Save's ‘Super Birthday deal’s’ ad, which adds to Stickman's burgeoning canon of quirky spots.

The spot shows the slender Pak 'n Save ambassador audition several super sidekicks as he looks to take on the evils of high prices.  

According to Colmar Brunton, the New Zealand audience deemed the spot likeable and that it also helped to set the brand apart from other players in the competitive supermarket space.   

Given the consistency of Stickman's appearances on TV, this almost certainly won't be the last time he features in the monthly Ad Impact rundown. 

  

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Buckle up: Vodafone shows the future is closer than we think

  • Advertising
  • July 20, 2018
  • StopPress Team
Buckle up: Vodafone shows the future is closer than we think

The future is here, or is it? Vodafone's new campaign by FCB takes a look at how far we've come and how far we have to go.

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features

The Hot List winners: most influential in media

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Crusaders do not have WiFi capability: Daikin explores the differences between a heat pump and rugby players

  • Advertising
  • July 19, 2018
  • StopPress Team
Crusaders do not have WiFi capability: Daikin explores the differences between a heat pump and rugby players

What’s the difference between a heat pump and a Crusader? Not much if the Daikin's new campaign is anything to go by but that doesn't stop the heat pump brand from searching for a connection to promote its sponsorship of the team.

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The Hot List winners: biggest move

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Recreating the Christchurch Cathedral: Realityvirtual is calling all videographers and photographers to help bring the landmark back in VR

  • Media
  • July 19, 2018
  • Elly Strang
Recreating the Christchurch Cathedral: Realityvirtual is calling all videographers and photographers to help bring the landmark back in VR

Realityvirtual’s Simon Che de Boer recently had a hand in documenting one of the world’s most ancient civilisations in VR. And now, he’s keen to get to work on his passion project: local cultural preservation work of the Christchurch Cathedral. He wants to resurrect the old Cathedral in VR using publicly sourced photography, so is putting out a call to the public to submit any photos or videos they have of the building pre-earthquake, and using deep learning, a company can fill in the missing data and build a VR experience around this.

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voices

2018 News Media Awards: News Corp Australia and Fairfax Media lead the finalists

  • Awards
  • July 18, 2018
  • StopPress Team
2018 News Media Awards: News Corp Australia and Fairfax Media lead the finalists

The 2018 News Media Award finalists have been announced after a panel of 50 industry judges narrowed down the entries to shortlists across the 32 categories.

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The Hot List winners: creator

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Bayleys celebrates its Kiwi ingenuity in new campaign

  • Advertising
  • July 18, 2018
  • StopPress Team
Bayleys celebrates its Kiwi ingenuity in new campaign

Bayleys has launched a campaign that celebrates the real estate company’s ethos of teamwork and collaboration.

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ASA launches AdHelp service to help advertisers

  • Advertising
  • July 17, 2018
  • StopPress Team
ASA launches AdHelp service to help advertisers

The Advertising Standards Authority (ASA) has launched its new AdHelp Information Service.

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NZME's chief executive officer Michael Boggs on radio

StopPress talks to Michael Boggs, NZME's chief executive officer, about why radio is such a strong platform, engagement with audiences, and the latest Commercial Radio Survey Results.

Pak'nSave marks Stickman's birthday with a June Ad Impact Award

  • Ad Impact
  • July 17, 2018
  • StopPress Team
Pak'nSave marks Stickman's birthday with a June Ad Impact Award

June was another month full of great ads, but it was Pak’n Save that topped the ranks to win Colmar Brunton’s Ad Impact Award.

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Ads of the Week: 17 July

  • TVC of the Week
  • July 17, 2018
  • StopPress Team
Ads of the Week: 17 July

ANZ, Spark and Forsyth Barr show us how it's done.

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Movings/Shakings: 17 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 17, 2018
  • StopPress Team
Movings/Shakings: 17 July

Industry happenings at Stuff, Colmar Brunton, Fish & Clips, Carat New Zealand and Hula.

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The Hot List winners: media product and start up

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Adshel Live enters into Tauranga market

  • Advertising
  • July 16, 2018
Adshel Live enters into Tauranga market

Adshel New Zealand has announced the expansion of its Adshel Live network to include Tauranga.

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