AMP is encouraging New Zealanders to get covered anytime, anywhere in a new campaign by Many Minds.
Presented in a TVC, radio ads and digital ads, the campaign features characters with two personalities. One wears a T-shirt labelled 'Today', while the other wears a shirt labelled ‘Tomorrow’.
Their differences are shown in the TVC when they buy a house and the two debate about when to move in. The 'Today' wearer is keen to get in right away and the ‘Tomorrow’ wearer is more cautious and wants to hold off until insurance is sorted.
However, with AMP’s home, contents and car insurance online, the insurance can be sorted on the spot.
According to a release, AMP's online coverage is the result of some research it did about what motivated people to shop online. It showed people wanted online shopping to be faster, safer and reliable so it responded by allowing home and contents insurance to be sorted quickly, anywhere at anytime.
This supporting campaign is the first work we've seen from the trio Mike O’Sullivan and Andrew Scott under the Many Minds banner. Last month, StopPress reported Many Minds has also won work for Frucor on a project basis
The agency was founded last year by O’Sullivan, with the idea of bringing together talented freelancers to work on a per-project basis.