Amid the royal wedding fervour, DDB and Volkswagen look at another side of marriage

  • Advertising
  • May 1, 2011
  • StopPress Team
Amid the royal wedding fervour, DDB and Volkswagen look at another side of marriage

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Ever since New York ad agency Doyle, Dane and Bernbach started promoting 'Hitler's car' to the Americans in the 50s and 60s with what is widely regarded as some of the best advertising the world has seen, Volkswagen's marketing, much like its cars, has developed a reputation for reliability. As a large global brand, the work seen in New Zealand usually comes from overseas, but DDB NZ has joined in the fun from time to time, with the recent 'Milk Run' TVC and the award-winning 'Finance Director'. Now it's had another hoon on the German car behemoth and come up with another entertaining retail spot that plays on a truth universally acknowledged: weddings cost too much.  

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