Ever since New York ad agency Doyle, Dane and Bernbach started promoting 'Hitler's car' to the Americans in the 50s and 60s with what is widely regarded as some of the best advertising the world has seen, Volkswagen's marketing, much like its cars, has developed a reputation for reliability. As a large global brand, the work seen in New Zealand usually comes from overseas, but DDB NZ has joined in the fun from time to time, with the recent 'Milk Run' TVC and the award-winning 'Finance Director'. Now it's had another hoon on the German car behemoth and come up with another entertaining retail spot that plays on a truth universally acknowledged: weddings cost too much.
Marketing, advertising & media intelligence
When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.