AMI's animated creativity takes out July Ad Impact Award

  • Ad Impact
  • September 6, 2016
  • StopPress Team
AMI's animated creativity takes out July Ad Impact Award

AMI's quirky renters insurance ad by Colenso BBDO has been named July's Ad Impact Award winner for its entertaining delivery of the policy. 

The TVC shows a range of possible situations where renters contents might get stolen, like a laptop being swiped on a train or in the park and even leaving a handbag in a club. It also shows the insurance also covers renters if their items get damaged, by accidentally sitting on an iPad or a friend spilling wine all over the lounge. 

According to Colmar Brunton, New Zealanders enjoyed the spot and it created a lot of appeal and affinity for the brand. The spot addressed one of the core challenges facing New Zealand renters, and it arrived at a time when renter security has been a major issue in mainstream media. The creativity of the campaign when combined with the topicality of the issue meant that the campaign really resonated with the target market.   

A Colmar Brunton release said the public is "more likely to use AMI in the future as they felt the ad was credible and relevant while providing them with new information about AMI".

Colmar Brunton also said the clever, entertaining animated style of the advertising has generated a lot of talkability among the public.

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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