All Blacks 'fess up about sponsor

  • Marketing
  • December 15, 2011
  • Cath Winks
All Blacks 'fess up about sponsor

Vimeo Video

Find out which brand of deodorant our favorite world champions really use... and whether it has ever let them down. Warning: way too much information from Ma'a. No one uses the word 'stiffy' anymore.

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The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
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The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

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