The All Blacks and All Blacks Sevens players have given audiences a peek of what lies beneath their rugby jerseys in the latest Jockey campaign by Parlour. But rather than taking it off for the camera, they’re putting it on.
In a series of videos, the ‘Dress Code’ campaign, shows DJ Forbes, Scott Curry, TJ Perenara, Ardie Savea and Anton Lienert Brown put together a range of outfits for different occasions which always begin with a pair of Jockey underwear.
Jockey marketing and category manager Will Radford says the underwear range is all about showing how Kiwi blokes can incorporate style into their everyday outfits. And while underwear is eventually covered by clothing, he says the key ingredient to success is Jockeys.
Making an appearance in each of the videos as voiceover and style assistant is former Shortland Street star, Will Hall.
His inclusion follows on from last year’s ‘Real Men’ campaign, which saw him strip down alongside the All Blacks to celebrate Jockey’s products for all body types.
At the time of its launch, Radford told StopPress, that the reality is most men don’t look like the All Blacks, while Hall is a typical Kiwi bloke.
Still to come in the ‘Dress Code’ campaign is a shoppable video by OMD, which will incorporate links to featured products in the video, allowing viewers to click and buy. It's set to be released next week.