Air NZ Bears all for safety video behind the scenes, full of "epicness"

  • Advertising
  • March 8, 2013
  • StopPress Team
Air NZ Bears all for safety video behind the scenes, full of "epicness"

Behind the scenes all the rage and Air New Zealand joins the fray showing the "epicness" behind its latest flight safety video, involving survivalist and renowned urine-drinker, Bear Grylls.

 
 
 
 
 
 
 
 

The video gives a bit of background into the three-day shoot on the Routeburn Track, involving 50 cast and crew, safety experts, Scouts, helicopters, and bug man Ruud Kleinpaste.

The Bear Essentials of Safety video released last week has had over 2.7 million views online, including around 700,000 on Chinese content site YouKu.

Air New Zealand used True as its creative agency, not its two agencies of record DraftFCB or Saatchi & Saatchi, and Exposure's Kevin Denholm directed. Executive creative director Craig Pethybridge worked at Air New Zealand's last agency .99 for nine years.  

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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