Air NZ Bears all for safety video behind the scenes, full of "epicness"

  • Advertising
  • March 8, 2013
  • StopPress Team
Air NZ Bears all for safety video behind the scenes, full of "epicness"

Behind the scenes all the rage and Air New Zealand joins the fray showing the "epicness" behind its latest flight safety video, involving survivalist and renowned urine-drinker, Bear Grylls.


The video gives a bit of background into the three-day shoot on the Routeburn Track, involving 50 cast and crew, safety experts, Scouts, helicopters, and bug man Ruud Kleinpaste.

The Bear Essentials of Safety video released last week has had over 2.7 million views online, including around 700,000 on Chinese content site YouKu.

Air New Zealand used True as its creative agency, not its two agencies of record DraftFCB or Saatchi & Saatchi, and Exposure's Kevin Denholm directed. Executive creative director Craig Pethybridge worked at Air New Zealand's last agency .99 for nine years.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit