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Air New Zealand takes plant-based burger to the skies

  • Advertising
  • July 4, 2018
  • Georgina Harris
Air New Zealand takes plant-based burger to the skies

Air New Zealand's teamed up with Silicon Valley start-up Impossible Foods to serve a plant-based burger and according to the promotional video by True, it's quite the celebrity.

The spot, called ‘Air New Zealand serves up the Impossible’, takes place in LAX airport, as two Air New Zealand flight attendants put an Impossible Burger through security to the delight and excitement of a customs officer, who says “I’ve never met a real celebrity before”.

The officer takes the burger aside and examines it with a torch. He’s so impressed, he calls over a colleague who tries to use a metal detector and is abruptly stopped with the comment from her co-worker: "There’s no metal in there, no beef either, it’s the Impossible burger.” The pair then gush over the burger's beef smell before flight attendants then take the burger off to its flight to presumably be eaten.

The burger will be available as part of Air New Zealand’s business premier menu on flights from Los Angeles to Auckland until late October.

While environmentalists and vegans will be glad to see the airline doing something different, not everyone is happy with the burger, including NZ First MP primary industries spokesman Mark Patterson who said it was a "slap in the face" for New Zealand's red meat sector.

In response to Patterson’s comments, an Air New Zealand spokesperson told StopPress the feedback from customers who have sampled the Impossible Burger has been overwhelmingly positive.  

"We are a significant customer and supporter of the New Zealand meat industry and spend millions of dollars each year purchasing beef and lamb sourced from around the country for our in-flight meals.  In the past year alone, we proudly served around 1.3 million New Zealand sourced beef and lamb meals to customers from around the world. Few organisations in New Zealand do a better job of showcasing the best of our pastural produce on the global stage."

The spokesperson says the Impossible burger is one of three main course options on its Business Premier menu between Los Angeles and Auckland and will be available for just two months. 

"We always offer at least one meat-free main course option and customers are free to make their choice...as an airline renowned for innovation, our partnership with Impossible Burger is an exciting opportunity to collaborate with a Silicon Valley food tech start-up to offer our customers a fresh and innovative approach to cuisine.”

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Drive VR: The ‘world’s first’ virtual reality drivers test has parked up in New Zealand

  • Design
  • July 13, 2018
  • Idealog
Drive VR: The ‘world’s first’ virtual reality drivers test has parked up in New Zealand

The ‘world’s first’ virtual reality drivers test is here thanks to a collaboration between Government agencies ACC and the NZ Transport Agency - and external partners Strategy Creative, Mixt Studio, and Flying Saucer - which aims to help young people become confident capable drivers. The project launched in July last year, and has since sparked a 30 percent increase in people signing up on the Drive platform, with more than 30,000 sign ups and almost half a million total users who’ve completed 52,000 online road code chapter tests between them. So, could it see the end of traditional drivers tests?

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news

RNZ on the rise: latest survey shows an increased audience while government increases funding—UPDATED

Radio New Zealand has plenty to celebrate this week as the latest round of GfK radio survey results showing it reaches 682,700 New Zealanders (10+) each week, while the government is giving it $4.5 million directly as well as further budget with NZ On Air. PLUS: A look at what other local media think of RNZ+.

Ian Howard steps into managing director role of Little Giant

  • Advertising
  • July 12, 2018
  • StopPress Team
Ian Howard steps into managing director role of Little Giant

Little Giant has appointed Ian Howard to the newly created position of managing director.

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Radio Hauraki advocates pies and beers for July

  • Advertising
  • July 12, 2018
  • StopPress Team
Radio Hauraki advocates pies and beers for July

Poking fun at the Dry July fundraiser campaign, Radio Hauraki is encouraging Kiwis to get behind its own initiative: ‘Beer and Pie July’.

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The Hot List winners: film/TV production company, digital production company

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

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The Hot List winners: drama, factual, SVOD, news and current affairs

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

PHD Group's senior leadership team has a new lineup

  • Movings/Shakings
  • July 12, 2018
  • StopPress Team
PHD Group's senior leadership team has a new lineup
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PHD and Spark PR & Activate have seen a suite of changes to its senior leadership team, with Nikki Grafton, Lee-Ann Morris, Christophe Spencer and Dallas Gurney all moving up.

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The Hot List winners: TV channel, reality show and TV host

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Are we automating discrimination?

  • Voices
  • July 11, 2018
  • Katy Holden
Are we automating discrimination?

Let’s face it, humans have been known to make some highly questionable decisions. It’s no wonder ostensibly infallible artificial intelligence that promises to remove our human margin of error has been seeping into every industry by osmosis, ours being no exception. But interested parties should proceed with caution.

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Movings/Shakings: 10 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 10, 2018
  • StopPress Team
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Industry happenings at Snapdragon Media, The Commercial Communications Council and Radio New Zealand.

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A preview of the 2018 Marketing issue of NZ Marketing magazine

  • Gratuitous self-promotion
  • July 10, 2018
  • StopPress Team
A preview of the 2018 Marketing issue of NZ Marketing magazine

With NZ Marketing's 2018 Media issue out in the hands of our readers, it's time to get stuck into the 2018 Marketing issue. The issue will focus on some of the tremendous complexities facing today’s marketers, providing thought-leadership, expert opinion and insights into latest trends across the industry. Take a look at some of the areas our writers will cover.

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Simon says eat free: Better Burger gives a free feed to Simons

  • Advertising
  • July 10, 2018
  • StopPress Team
Simon says eat free: Better Burger gives a free feed to Simons

Kiwi burger chain Better Burger is celebrating all things Simon on 11 July, by giving away free cheeseburgers to any customers with the name Simon on their IDs.

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Tinder and sheep: How ANZ and Forsyth Barr are drumming up interest in KiwiSaver

  • Advertising
  • July 10, 2018
  • Caitlin Salter
Tinder and sheep: How ANZ and Forsyth Barr are drumming up interest in KiwiSaver

It appears KiwiSaver's a hot topic right now, with ANZ comparing choosing a scheme to dating in its latest campaign, while Forsyth Barr is encouraging Kiwis not to follow the pack.

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Moths drawn to the light for Lightbox

  • Advertising
  • July 10, 2018
  • StopPress Team
Moths drawn to the light for Lightbox

Lightbox and Shine have used the idea of moths drawn to a flame to show how the SVOD's new cinema selection will “light up your nightlife".

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Ads of the Week: 10 July

  • TVC of the Week
  • July 10, 2018
  • StopPress Team
Ads of the Week: 10 July

Air New Zealand, Tourism New Zealand and Lightbox show us how it's done.

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