With public opinion collected about the ads hitting our screens last month, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its 'Love' video.
The minute-long video, by the airline's in-house team, asked audiences to share who they’ll be missing this Valentine’s Day in a celebration of all forms of love—not just romantic relationships.
Included in the video are grandchildren visiting their grandmother, couples reunited in romantic cities, spouses phoning their other halves and a dad holding his new born.
Colmar Brunton calls it an engaging advert that’s been enjoyed by the New Zealand public and made them fall even more in love with the brand. It says the scenarios were carefully selected and their believability makes them resonate with the public.
“Overall, it made the brand seem more appealing and viewers are more likely to fly with Air NZ in the future because of this execution,” it says.
Taking second place is Heineken’s ‘Famous’ TVC, featuring the Oscar-winning actor Benicio del Toro. Part of Heineken’s ‘There’s more behind a star’ campaign, del Toro boasts that Heineken is sold in 192 countries and that the beer is world famous—just like him. However, some of the public confuse him with Antonio Banderas.
Colmar Brunton says it was a highly enjoyable advert, and the public considered it to be well branded. It also makes Heineken seem like it’s a brand that sets trends.