Air New Zealand shares the love to take out the January Ad Impact Award

  • Advertising
  • February 13, 2017
  • StopPress Team
Air New Zealand shares the love to take out the January Ad Impact Award

With public opinion collected about the ads hitting our screens last month, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its 'Love' video.

The minute-long video, by the airline's in-house team, asked audiences to share who they’ll be missing this Valentine’s Day in a celebration of all forms of love—not just romantic relationships.

Included in the video are grandchildren visiting their grandmother, couples reunited in romantic cities, spouses phoning their other halves and a dad holding his new born.

Colmar Brunton calls it an engaging advert that’s been enjoyed by the New Zealand public and made them fall even more in love with the brand. It says the scenarios were carefully selected and their believability makes them resonate with the public.

“Overall, it made the brand seem more appealing and viewers are more likely to fly with Air NZ in the future because of this execution,” it says.

Taking second place is Heineken’s ‘Famous’ TVC, featuring the Oscar-winning actor Benicio del Toro. Part of Heineken’s ‘There’s more behind a star’ campaign, del Toro boasts that Heineken is sold in 192 countries and that the beer is world famous—just like him. However, some of the public confuse him with Antonio Banderas.

Colmar Brunton says it was a highly enjoyable advert, and the public considered it to be well branded. It also makes Heineken seem like it’s a brand that sets trends.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

'Persistence is key': Richard Poole on GrownUps' growth

11 years since founding GrownUps, Richard Poole sits down with us to reflect on the website’s chapters and the lessons he’s learned along the way.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit