Air New Zealand eyes fresh in-flight talent—UPDATED

  • Advertising
  • January 26, 2016
  • StopPress Team
Air New Zealand eyes fresh in-flight talent—UPDATED

Air New Zealand is on the hunt for Kiwis who like the idea of travelling for work.  

The airline company has launched a recruitment video dubbed '#AspireToFly' that gives potential candidates a glimpse of what it takes to be an Air New Zealand flight attendant (the video was developed by True and Exposure).

Air New Zealand’s head of global brand Jodi Williams says the airline expects to increase capacity by 15 percent in its international network and eight percent across its domestic network during the 2016 financial year. To meet this growth it plans to recruit 280 flight attendants this year.

Air New Zealand's recruitment drives are usually major events, attracting applications from thousands of hopefuls. 

Since September 2014, the airline has received 7,000 applications, which have culminated in 400 job offers for suitable candiadates. 

Williams says Air New Zealand flight attendants represent the airline and New Zealand so it’s important to recruit the right people.

“Some of the qualities we look for in individuals include a desire to create magic moments and connections with our customers, who can represent and live out our brand values and who have a passion for New Zealand and Air New Zealand.”

The three-minute long video, showcasing flight attendants doing their jobs, provides a glimpse at the range of duties Air New Zealand flight attendants are required fulfill, including nursing, babysitting and counselling.  

The application process includes an assessment process, tattoo and body art declaration, vetting process, swimming, medical and security assessments before a pre-employment training course commences.

Although the video features flight attendants who travel abroad to international destinations—including LA, Shanghai and Buenos Aires—successful candidates in the recruitment drive are to be placed into one of the cabin crew groups for Mt Cook, Air Nelson, or short- or mid-haul flights (they could thereafter progress to the long-haul flights).

The recruitment drive is part of Air New Zealand’s ‘where to next?’ campaign which it says will be around for several years.

Williams told StopPress last year: “It perfectly summed up what we have done as a business in the past, but more so it provides us with something aspirational as we look forward to the future."

"We too, as an airline are always asking where to from here and what is possible for Air New Zealand and its people and our nation.”

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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