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Air New Zealand flies home with April Ad Impact Award

  • Ad Impact
  • May 15, 2018
  • StopPress Team
Air New Zealand flies home with April Ad Impact Award

Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact Award.

Its latest 'Where to Next?' advertisement, made up of a montage of clips featuring people exploring New Zealand and offshore destinations, earned it the accolade.

'Where to Next' won for its performance in three key areas:

  • Brand Love
  • Enjoyment
  • Persuasion

See the below infographic for more information about April’s Colmar Brunton Ad Impact Award:

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Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

  • Advertising
  • June 18, 2018
  • StopPress Team
Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

It's that time of year again, with adland taking to the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.

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Rub of the green: our picks for future New Zealand weed brands

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  • June 18, 2018
  • Idealog
Rub of the green: our picks for future New Zealand weed brands

Marijuana has been legalised or decriminalised in a number of countries and states and a whole heap of entrepreneurs and savvy marketers have jumped on the hashwagon. In fact, some commodity traders have called marijuana ‘the next coffee’, such is its potential as a consumer good. In New Zealand, it may not be too long before the same thing happens, with those wacky-backy-loving liberals from Labour close to letting medical marijuana through in some form and a number of local go-getters are ready to light the fuse and fly high. It seems like a slippery, smoky, skankin’ slope to a free-market free-for-all (and, according to Family First, the inevitable downfall of society). So, given this likely shift, here are some brands that might soon exist.

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Kiwi Cultural Code #1: earned success

  • Voices
  • June 18, 2018
  • Claire Tutill
Kiwi Cultural Code #1: earned success

Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.

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GDPR 101: Why New Zealand companies should care

  • Media
  • June 14, 2018
  • Sarah Pollok
GDPR 101: Why New Zealand companies should care

With great data, comes great responsibility, or in the case of the GDPR, great regulations. Sarah Pollock tales a look at GDPR, what it means for New Zealand companies and hears advice from Marketing Association CEO Tony Mitchell.

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