Air New Zealand celebrates Valentine's Day with an emotional reunion

  • Advertsing
  • February 14, 2017
  • StopPress Team
Air New Zealand celebrates Valentine's Day with an emotional reunion

Last month we saw Air New Zealand ask Kiwis who they'll be missing on Valentine's Day and following hundreds of responses, the airline has reunited a pair to who Valentine's Day carries great significance.

Air New Zealand received over 260 comments on its 'Love' video shared on Facebook, with people expressing their longing for family members, friends and lovers overseas. But it was especially touched by the story of Joanna from Christchurch and her friend Vanessa in the UK.

As the video—by the airline's in-house team—explains, the pair have been friends since 1994 when they met at work. But it grew into something greater when Vanessa lost her husband on Valentine's Day in 1996. Since then, Joanna has been a great pillar of support and their friendship has withstood Vanessa's move to the UK in 1999.

Now, Toffee Pops in tow, Joanna has travelled to the other side world to surprise her friend.

The choice to reunite friends, rather than lovers, on Valentine's Day is a continuation of the message in the 'Love' video that love means different things to different people, and there are all kinds of love around the world.

Last month, general manager of global brand and content marketing Jodi Williams told StopPress the airline connects thousands of loved ones every day, and these magical moments are behind the global invitation for people to share who they’ll be missing on 14 February.

“Reuniting loved ones is one of the greatest privileges of our industry and it’s this joy of bringing together cousins, sisters, friends, grandparents and partners that we’re celebrating."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Raydar CEO Darryl McClay to step down

  • Movings/Shakings, brought to you by Marsden Inch
  • April 28, 2017
  • StopPress Team
Raydar CEO Darryl McClay to step down
Darryl McClay

Darryl McClay, longtime CEO of shopper marketing agency Raydar, will be leaving the agency at the end of June. Managing director Troy Fuller has been announced as his replacement.

Read more
topics
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
Sponsored content

Finding Z: the generation to fit them all

Demographics are dead. Or, at the very least, they’re no longer accurate. And the reason for that, writes Ben Reid, creative director at design agency ...

Spark Lab shows off its mentoring expertise in new campaign

  • Advertising
  • April 27, 2017
  • StopPress Team
Spark Lab shows off its mentoring expertise in new campaign

Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.

Read more

VMO takes over Wellington offices

  • Advertising
  • April 26, 2017
  • StopPress Team
VMO takes over Wellington offices

Val Morgan Outdoor (VMO) is now capturing the eyes of Wellington office workers, with the expansion of its VMO Work network into the capital’s CBD, bringing the number of digital office tower screens to 80 across 50 buildings.

Read more
Sponsored content

Starting team for branding's big league

It started off with just two senior designers in Wellington. Fast forward 23 years and a move to the big smoke, Red Cactus has become ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit