Air New Zealand and Fly Buys focus on each other's good points

  • Marketing
  • August 20, 2010
  • StopPress Team
Air New Zealand and Fly Buys focus on each other's good points

Air New Zealand and Fly Buys have snuggled up together with a new mutually beneficial partnership that creates a range of benefits for members of both the Air New Zealand Airpoints programme and Fly Buys loyalty programme, which together adds up well over half of the country's population. Fly Buys members will soon be able to redeem their Fly Buys Points for any available seat on any Air New Zealand flight, while Air New Zealand Airpoints Programme members will be able to earn Airpoints Dollars by shopping at any of the 3,000 retail outlets across the country that are part of the Fly Buys programme.

One in five Kiwis currently benefit from the Air New Zealand Airpoints Programme and Fly Buys, which is managed by Loyalty New Zealand, has one of the highest active household penetrations in the world of any loyalty programme with 2.3 million active members. Currently more than half a million Fly Buys members would have enough points to redeem a one-way flight between Auckland and Wellington with Air New Zealand.

Air New Zealand chief financial officer Rob McDonald says that Air New Zealand Airpoints members living in New Zealand will be issued with a new co-branded card, with which they will be able to collect Fly Buys Points that automatically convert into Airpoints Dollars when they make a purchase at a Fly Buys retailer.

“Combined with our recently expanded range of credit card partners, Airpoints members will now be able to earn the Airpoints Dollars for a flight even faster,” says McDonald.

Loyalty New Zealand chief executive Lance Walker says loyalty marketing is critical in today’s retail environment.

“Kiwis love to be rewarded and will choose where they shop on this basis. Now the reasons to choose a Fly Buys retailer are even stronger,” says Walker. “It’s going to be even easier to collect Fly Buys Points and Fly Buys members will be able to redeem their Fly Buys Points to book any available seat on any Air New Zealand flight."

The new joint venture is planned to come into effect in mid-November.

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