Why we like it: Showing
the range of exciting things recruits can get up to if they join the
Air Force certainly isn't a new approach. But this fast-paced, well-made
TVC does its job and gets that message across very well. And almost
26,000 views on YouTube isn't too shabby.
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.