A sneak peek at 'The Agency Perceptions Issue'

  • Gratuitous self-promotion
  • March 20, 2017
  • StopPress Team
A sneak peek at 'The Agency Perceptions Issue'

Agency Perceptions
We break down research from TRA, which provides a glimpse at what marketers really think about their agency partners. Find out which agencies are perceived to be on the way up, way down or chilling somewhere in the middle.  

The State of Adlandia
Get the lowdown from agency executives on the big issues and gripes currently facing the industry, from the traditional powerhouses of creative and media to the newer realms of in-house and digital.

Natural Born Swindlers?
With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, we delve into the murky world of media buying to find out if local clients know what they're paying for.

Horse's Mouth: Josh Moore, Y&R
After spending most of 2016 collecting awards at every advertising show that mattered, we talk to Y&R's chief executive about a year to remember. 

Art of the Craft
The online pipeline is an insatiable beast and advertisers now find themselves constantly churning to keep it full, leading to a clogged up mass of content. In a world of tightening budgets, increased demand and divided attention spans, we ask the question 'Does craft still matter?'

The Side Hustle
What do Freddie ColtartUrzila Carlson, Justin Harwood and a couple of Colenso BBDO creatives have in common? They're ad folk doing more than just ads.

Always Moving
As the magazine world continues to twist into a new shape, we look at how publications are avoiding the 'crap trap', innovating in today's multimedia age, moving from page to screen and continuing to remain a trusted voice. 

20:20 Television
When it comes to TV, viewing habits are certainly changing, but the stats show that it remains by the far the dominant medium in most developed markets. We look at how reports on the death of TV have been greatly exaggerated. 

Gong Collectors
The New Zealand Direct Marketing Awards have become an opportunity for agencies to showcase how good they actually are at converting customer data into something meaningful. The Marketing Association look at the big winners from awards night.

If you give a shit, show it
Rather than being afraid of sparking controversy, brands should stand up for the causes that matter, says Karma Cola's Angela Barnett.

Good talkers, bad listeners?
TRA's Andrew Lewis reckons marketers need to become better at listening or risk being completely disengaged from who their customers are. 

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StopPress Podcast #7: Peter Field, advertising effectiveness expert

  • Podcast
  • March 24, 2017
  • Damien Venuto
StopPress Podcast #7: Peter Field, advertising effectiveness expert

Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of CAANZ and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.

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Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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TSB Bank shines a light on New Zealand's dedicated lifeguards

  • Advertising
  • March 23, 2017
  • StopPress Team
TSB Bank shines a light on New Zealand's dedicated lifeguards

March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

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McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

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