Air New Zealand extends ABs sponsorship, stocks up on black paint

  • Brand
  • October 24, 2011
  • Cath Winks
Air New Zealand extends ABs sponsorship, stocks up on black paint

As the nation shrugs off its collective hangover and tries to return to normality, many are struggling to remember life before the World Cup… What did we care about? What do I do? But at Air New Zealand it was straight back to business as usual, and first up was ensuring the airline’s continuing support for the All Blacks.

Air New Zealand has confirmed its support for the nation’s rugby team for another four years, re-signing as a major sponsor of the New Zealand Rugby Union through until 2015.

The move extends the relationship between Air New Zealand and the New Zealand Rugby Union to 20 years and maintains the airline’s status as official sponsor of the All Blacks.

To celebrate this successful partnership, Air New Zealand will be making more of its aircraft fleet ‘all black’.

A new A320 aircraft due for delivery at the end of the month will be the second of its type to be painted in the airline’s Crazy About Rugby black livery, while the company’s regional airline, Eagle Air, will be painting three of its existing fleet of Beech 1900D turbo-props black early next year.

However, the biggest all black paint job is being saved for Air New Zealand’s fifth and final Boeing 777-300ER aircraft to be delivered to the airline in January next year. This is the longest aircraft in Air New Zealand’s fleet and it’s believed it will be the largest ever commercial aircraft to sport an all black livery.

Air New Zealand’s Rob Fyfe says the partnership with the NZRU is its single largest sponsorship commitment.

“Not only are we backing black all the way this weekend, we’re committed to helping ensure the All Blacks are well placed to do it again in 2015.”

NZRU’s Steve Tew welcomed the extended partnership with Air New Zealand.

“New Zealand Rugby, the All Blacks and our national carrier share a distinctly Kiwi identity and pride, as well as sharing a drive for excellence and determination to be the best. We’re excited to be on board with Air New Zealand for the next four years.”

As part of the deal the Air New Zealand logo will continue to take pride of place on the All Blacks training jersey and the airline will also be the lead partner on the All Blacks end of year tour. The deal also includes support for the ITM cup and the New Zealand Sevens teams.

Hard to believe in less than 1,500 days we’ll be kicking off the next World Cup.

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TVNZ rolls out Survivor with a burst of contemporary style

  • Advertising
  • April 28, 2017
  • Erin McKenzie
TVNZ rolls out Survivor with a burst of contemporary style

With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

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