Advertising—now with real people

  • TVC
  • January 31, 2011
  • Ben Fahy

Youtube Video

Youtube Video

Youtube Video

Who's it for: Unitec by Special Group and Film Construction

Why we like it: Filming three students at the start of the school year to promote an academic institution is a particularly brave move, but taking the reality TV approach appeals to the target demographic and linking an advertiser to a broadcaster is very smart (you can read about the thinking behind the campaign here). Not only that, the stories seem engaging enough to maintain the viewer's interest, it's filmed beautifully (take a bow Andy Morton), it's refreshingly honest and it's a great way to show the transformative effects of education.

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