Adshel jingles the bells and whistles with Vodafone Christmas poster

  • Advertising
  • December 19, 2013
  • StopPress Team
Adshel jingles the bells and whistles with Vodafone Christmas poster

Vodafone has made the most of Adshel's Immerse product, which uses EL (electroluminscent) paper to give the impression of a Christmas tree lit with neon.

The campaign with Spark PHD and DraftFCB saw the poster illuminate in different parts, with an animation sequence creating the neon sign effect.

Adshel has a range of products other than a standard poster, and this option worked for Vodafone's creative, says Adshel marketing manager Angela McDougall.

Research carried out for the company in 2011 showed there was a boost in recall of as much of 11 percent for Adshels that use digital or special printing and build techniques, she says.

EL displays use electroluminescent material in between layers of conductors. The material emits radiation in the form of light when an electric current runs through it.

AdShel has many other examples of EL-based campaigns, says McDougall.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit