Adshel increases mobility

  • Media
  • November 6, 2009
  • Ben Fahy
Adshel increases mobility

0ba5384044106a8fbdb65d4507c9b61c.42Adshel has launched its 2010 offerings with 11 redefined campaign packages, including a new innovation: New Zealand’s first mobile out of home network.

Adshel, which operates a furniture network of over 3,500 panels, says the new suite of campaign packs targets key consumer environments, pushes creative boundaries beyond the ad poster and encourages added brand engagement through mobile interaction.

Scheduled to launch in the first half of 2010, Adshel’s mobile package represents an integrated strategy of mobile and outdoor media as it triggers consumers to interact with a brand outside their homes through a network of 20 Bluetooth shelters and various mobile technologies like QR codes, MMS and SMS.

In what's been a challenging year for advertisers and the media industry, Adshel says the significance of accountability and effectiveness is significant going into 2010.

“By living our brand values – innovative, creative, forward thinking and dynamic – we have been able to perform strongly this year and thrive in a difficult market,” sales director Pauline Hanton says. “We will continue to build on this in 2010 and are very excited about the pending launch of our mobile offering.

"Street furniture is the most effective outdoor medium to prompt consumers to experience mobile content, instantly trigger a call to action and effectively deliver interactive mobile campaigns. Advertisers will be able to measure the number of interactions and the most popular downloads for each location. At a time when accountability is key, an integrated strategy of mobile and outdoor has never been more relevant.”

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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