Adshel Day Buying to give flexibility across its network

  • Advertising
  • December 7, 2017
  • StopPress Team
Adshel Day Buying to give flexibility across its network

Adshel New Zealand has announced the launch of Adshel Day Buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens on a given day.

Adshel Day Buying will allow advertisers to effectively communicate time-sensitive messaging, including announcements, events or topical occasions reaching a large-scale audience within a short period, via the scale and coverage of the network.

The launch follows the completion of Adshel Live’s third national network expansion, with 223 digital screens across Auckland, Wellington and Christchurch.

Adshel’s digital and technology sales manager, Rick Goodwin, praises the work so far, saying agencies have sold in the ‘relevance at scale proposition’ of Adshel Live, with more than 70 percent of campaigns in 2017 tapping into the creative flexibility the digital product offers.

Now, the city and suburban spread of our network, plus the flexibility that day buying brings, opens our medium up to tactical, short-term campaigns that OOH media has previously been unable to deliver at scale.”

Adshel will offer day buying on all 13 of its Adshel Live national and city packs, including The Daily Domination pack, allowing advertisers to own all 223 screens across the four main metros for a day, delivering almost 3.5 million contacts (DTVs) per day.

Adshel’s sales and marketing director, Ben Gibb adds the launch of Day Buying on Adshel Live enables it to play a new role in clients’ channel plan and open up conversations with new advertisers who haven’t previously considered out-of-home media as a tactical medium.

“We’re really excited about the opportunities that will arise in sectors like retail and travel, and we’ll continue to bring more flexibility and innovation to our digital offering in 2018.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The best of StopPress 2017

  • Advertising
  • December 15, 2017
  • StopPress Team
The best of StopPress 2017

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
news

'I don't want to Russian into this': how DDB started scamming scammers

A year after hitting the drawing board, Netsafe and DDB have launched Re:scam, an AI bot that's taking on scammers by wasting their time. We ...

voices

Fjord Trends report predicts tensions and technology to impact 2018

  • Trends
  • December 15, 2017
  • StopPress Team
Fjord Trends report predicts tensions and technology to impact 2018

The annual Fjord Trends 2018 report has been released, which analyses seven emergent trends predicted to impact businesses, technology, design and society in the year ahead, and provides suggestions as to how organisations can navigate these currents and design for positive change.

Read more

Fairfax and health insurer Nib partner up

  • Media
  • December 13, 2017
  • StopPress Team
Fairfax and health insurer Nib partner up

The companies have launched Done, a new range of affordable, tailored health insurance designed to make it easier for the surprising number of Kiwis that don’t have any health cover.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit