Ads@6: 4 February – 10 February

  • Ads @ 6
  • February 11, 2010
  • Ben Fahy
Ads@6: 4 February – 10 February

To celebrate the weekly arrival of Ads@6, Vincent Heeringa, esteemed publisher and gadabout, has penned a song: "Ads@6/Ads@6/Oh how we love you Ads@6/Studies have shown/And experts agree/that a surprising number of viewers seem to like them more than the actual news/". Nice isn't it. Best use of fingers in an ad this week goes to Webjet. And Westpac features on the list of big ad spenders, which is a good enough excuse to link to this rather boganic financial promotion.

4 February 2010

TV1

Youtube Video


  1. Lotto

  2. Precious in cinemas

  3. Bedpost

  4. Susan Boyle

  5. Pizza Hut

  6. Versatile

  7. Harvey Norman

  8. Visique

  9. Mitre 10


TV3

Youtube Video


  1. Burger King

  2. Harvey Norman

  3. NZ Post

  4. Pak n Save

  5. Bunnings

  6. TSB

  7. Claratyne

  8. NZ Pork

  9. Fisher & Paykel


5 February 2010

TV1

Youtube Video


  1. AMI

  2. Mitre 10

  3. Diana Krall

  4. Persil

  5. Briscoes

  6. Versatile

  7. Bunnings

  8. Countdown, Woolworths and Foodtown

  9. Bond & Bond


TV3
Youtube Video

  1. Bunnings

  2. Sanitarium

  3. Beds R Us

  4. Contours

  5. Briscoes

  6. Rebel Sport

  7. Godfrey's

  8. Magnum Mac


6 February

TV1

Youtube Video


  1. Harvey Norman

  2. Mitre 10

  3. Peugeot

  4. Bond & Bond

  5. Freeview

  6. Peugeot

  7. Flooring First

  8. Briscoes

  9. Mitre 10

  10. Peugeot

  11. Did you hear about the Morgans in cinemas


TV3
Youtube Video

  1. Sunday Star Times

  2. Pizza Hut

  3. Fujitsu

  4. Aveeno

  5. Open Polytechnic

  6. Harvey Norman


7 February

TV1

Youtube Video


  1. Fiji Me

  2. National Bank

  3. Mitre 10

  4. Panadol

  5. Classic Hits

  6. Bond & Bond

  7. Revolution

  8. Lotto


TV3
Youtube Video

  1. Mitsubishi

  2. Carpet one

  3. Fujitsu

  4. IHC

  5. Warehouse Stationery

  6. Mad Butcher

  7. Webjet


8 February

TV1

Youtube Video


  1. Percy Jackson in cinemas

  2. Rug Doctor

  3. Pandora

  4. L'Oreal Paris

  5. Peugeot

  6. Oral B

  7. Afla One

  8. Exceed

  9. Pizza Hut

  10. Holden

  11. Rug Doctor

  12. Light n Tasty


TV3
Youtube Video

  1. Valentines day in cinemas

  2. Mad Butcher

  3. Radio Live

  4. Persil

  5. GJ Gardner homes


9 February

TV1

Youtube Video


  1. Peugeot

  2. Rug Doctor

  3. Placemakers

  4. Flight Centre

  5. Revolution

  6. Classic Hits

  7. New World


TV3
Youtube Video

  1. 2 Degrees

  2. Pascalls

  3. Never shake a baby

  4. Westpac

  5. Moccona

  6. GJ Gardner


10 February

TV1

Youtube Video


  1. Tower insurance

  2. Telstra Clear

  3. 100%

  4. Sanitarium

  5. Bunnings

  6. Lotto

  7. Honda

  8. Susan Boyle

  9. Spotlight

  10. Tower insurance


TV3

Youtube Video


  1. Harvey Norman

  2. Cadbury Cream eggs

  3. IHC

  4. McDonalds

  5. Tower

  6. Carpet One

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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