Ads of the week: 9 February

  • TVC of the week
  • February 9, 2016
  • StopPress Team
Ads of the week: 9 February

Who's it for: Westpac by DDB

Why we like it: We like that Westpac has changed things up and taken a more serious tone (after all Richie McCaw has got to be tired of being followed around by Tim by now). The slow-motion, reverse visual effects at the beginning of the clip are quite stunning and the beautiful Queenstown landscape adds a sense of mood and drama to the clip. We also like the backwards and forwards metaphor to get the message across, and how the voiceover follows suit, as the clip reaches its climax, the script is reversed, turning every negative statement into a positive one. 

Who's it for: VW by FCB

Why we like it: It's not easy to win the heart of the public again after the scale of scandal VW had. But the once-adored car brand is trying, and has brought in a nice connection to its Olympic sponsorship, accentuating its connection with Heartland New Zealand through sailors Peter Burling and Blair Tuke. There's also nothing like a bit of schadenfreude to get people giggling, with a bit of slapstick humour to boot.

Who's it for: Anchor by Colenso BBDO

Why we like it: We've got to say, this ad looks like a trailer to a really good film and we're a bit bummed there is no movie to look forward to, but we will get to find out more about the amazing individuals which feature in the clip. We like the drama, the music and the build up and that it pushes the idea that we can give anything a go (after a decent glass of milk, of course).

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


The Hot List 2018: vote for the media industry's best thinkers, creators and products

For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands, media companies, visionaries and more. Voting closes 6 June.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit