Ads of the Week: 8 August

  • TVC of the Week
  • August 8, 2017
  • StopPress Team
Ads of the Week: 8 August

Who's it for: Haier by Sherson Willis and Useful Films.

Why we like it: This spot provides a poignant reminder of the devastation that hit Edgecumbe earlier this year when the banks of  Rangitaiki River burst, with The Block NZ 2016 People's Choice Award winners Dyls and Dylz stepping in to lend a hand. Over three days, the pair, with the help of the Haier Help team, restore the playground of Patutaatahi Kohanga Reo, giving some joy back to the kids of the region.  

Who's it for: Les Mills by Motion Sickness

Why we like it: There's no hiding the fact the Les Mills Grit class is a high-intensity workout in this spot. The slow-motion aesthetic shows sweat glistening and in some cases pouring off the bodies of those working out and their faces show a look of determination to push through the challenge. Meanwhile, the well-considered music perfectly fits the combination of the slow-motion and real-time shots to act as a reminder that Les Mills takes pride in the soundtracks it uses for classes to motivate and inspire those who take part.

Who's it for: Mercury by FCB

Why we like it: When Mercury first rolled out the 'Energy Made Simple' campaign last year, there was one woman riding an e-bike. Since then others have caught the bug, and we now have a swarm of e-bike riders of all ages easily scaling the city's hills. And it all plays out to infectiously positive tune.   

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Whittaker's claims July Ad Impact Award

  • Advertising
  • August 24, 2017
  • StopPress Team
Whittaker's claims July Ad Impact Award

Whittaker's star-studded 'Destinations' ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month.

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The graft and the glory. But mostly the graft.

  • Opinion
  • August 23, 2017
  • Vena Crawley
The graft and the glory. But mostly the graft.

While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.

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Digital salaries report reveals New Zealand's big earners

  • Tech
  • August 21, 2017
  • Elly Strang
Digital salaries report reveals New Zealand's big earners

With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.

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