Who's it for:The Project by MediaWorks
Why we like it: In announcing its new current affairs show, MediaWorks needed to convince viewers that it wasn't going to be just another run-of-the-mill current affairs show. And the media company didn't hold back, unleashing a delightful celebration of colour playing out to an infectious—if somewhat annoying—backtrack. We can only hope the show lives up to the promo.
Who's it for: Rodney Wayne by Lachlan McPherson & Friends and The Sweetshop
Why we like it: There's a hair salon or barber on virtually every street corner, but Rodney Wayne is hellbent on showing that it isn't like any other place. And the brand has showcased its point of difference with an artistically shot spot that gives off a very high fashion feel. This ad definitely gets bonus points for being outrageous enough to bejewel otherwise standard sporting equipment.
Who's it for: Water Safety NZ by FCB
Why we like it: A slightly unconventional addition to our ad of the week rundown, this quirky Instagram campaign definitely catches the viewer's attention. While large swathes of government work usually chastises the target audience for doing something wrong, it's great to see a campaign that looks to inject itself into the everyday conversation with creativity and humour.