Ads of the Week: 7 August

  • TVC of the Week
  • August 7, 2018
  • StopPress Team
Ads of the Week: 7 August

Who's it for: AA Insurance by DDB

Why we like it: Like all insurance ads worth their salt, the latest campaign from AA Insurance is aspirational – and what could be more aspirational, and sweeter, than a kid superhero? We love the use of music and imagination in this spot. Having delighted audiences with food, puppies and grandmas last year, the insurance company seems well aware a lecture is not the right way to go.

Who's it for: Ford Ranger Raptor by GTB/J. Walter Thompson NZ

Why we like it: Who doesn't love seeing a vehicle speed through the stunning South Island countryside? This spot has all the hallmarks of a good car ad with revving engines, the Ford practically flying over the terrain and swooping wide shots. And all with a professional female driver behind the wheel, showing off her skills. 

Who's it for: AMP by Many Minds

Why we like it: AMP is back with it's 'Today, Tomorrow' campaign and this time she's hitting the gym, or eating a donut? The sweet treat/sweet deal angle is a little on the nose but this spot is simple and effective – and it's in a scenario pretty much everyone can relate to: making yourself choose between working out and eating dessert.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit