Who's it for: Spark by Colenso BBDO and Thick as Thieves
Why we like it: Spark is looking to connect with consumers on an emotional level. And while the jury is split on whether or not the spot manages to do that, a certain staff member at Tangible, who has three daughters, admitted to it giving him the warm fuzzies. And who are we to stand in the way of a man and his fuzzies. We salute you Spark for making the most stoic among us feel feelings.
Who's it for: NZ Post by Clemenger BBDO
Why we like it: NZ Post wanted to show it was up with the times with its new delivery experience and a campaign featuring hip hop star Parris Goebel is a perfect fit to break away from the traditional. It doesn’t feel like an ad for a postal service but Goebel’s pieces to camera tie it all together to clearly demonstrate NZ Post’s new approach.
Who's it for: ANZ by TBWA
Why we like it: We like that the ad is a bit quirky and not too serious. Though it’s leveraged off ANZ’s Olympic sponsorship and has a sporty theme for that reason, it doesn’t overdo it and the Olympics isn't mentioned until the end of the ad. We also like how well it ties in with ANZ’s own services and the topical competition in the housing market. Those matching tracksuits (especially the dog’s) are also pretty great.
Who's it for: The University of Otago by Rainger & Rolfe
Why we like it: It's nice to see Otago University changing it up a bit, finally moving on from its 'take your place in the world' branding. The ad offers a more realistic look at day-to-day life at the university, from slightly awkward first meetings at college dormitories, to social events like heading out to a Highlanders game, to the solidarity among peers during exam stress. We like that the three actors in the clip are all bona fide Otago University students, adding to the clips authenticity.
Who’s it for: Power Farming by PAN
Why we like it: Farmers have had a rough time of it lately with Fonterra dropping its payout for milk solids so it’s good to see a brand doing something fun for farmers. We like how the video was filmed on a small budget, using an iPhone to draw attention to farmers' rough patch.