123

Ads of the week: 3 April

  • TVC of the week
  • April 3, 2018
  • StopPress Team
Ads of the week: 3 April

Who is it for: Wellington’s Regional Economic Development Agency by Wrestler 

Why we like it: Wellington is a special place and this ad recognises the openness and creativity of our capital city by illustrating the fact we may not just be the person we appear on the surface – one could be a teacher that skateboards or a farmer who likes to perform in drag. The campaign is targeting Kiwis and this spot should get people to visit and embrace the city and hopefully their true selves.

Who is it for: Panasonic by Lemonade

Why we like it: Kiwis have always appreciated mockumentaries (Forgotten Silver anyone?) and the weather is always in discussion, be it rain or shine. For its latest ad, Panasonic has combined the two, bringing in actor Jonny Brugh (from another hilarious mockumentary What We Do in the Shadows) as ex-weatherman Ray Morningside who is on a mission to wipe out ‘Weather Waffle’. With weather chat being close to the most boring chat possible we support Morningside on his journey.

Who is it for: Toyota by Saatchi & Saatchi

Why we like it: Buying a car is never an easy task with many worries and decisions to contemplate until handing the cash over. Toyota is hoping to change that with its 'Drive Happy Project'. The five animated monsters from Toyota - such as the ‘pressure to buy before its gone’ bother to the ‘I’ve got to learn to haggle or I walk’ bother – inject a little humour and fantasy into an area that generally only brings stress and a few new grey hairs. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Crusaders do not have WiFi capability: Daikin explores the differences between a heat pump and rugby players

  • Advertising
  • July 19, 2018
  • StopPress Team
Crusaders do not have WiFi capability: Daikin explores the differences between a heat pump and rugby players

What’s the difference between a heat pump and a Crusader? Not much if the Daikin's new campaign is anything to go by but that doesn't stop the heat pump brand from searching for a connection to promote its sponsorship of the team.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit