Ads of the Week: 29 November

  • TVC of the week
  • November 29, 2016
  • StopPress Team
Ads of the Week: 29 November

Who's it for: The Health Promotion Agency and Ministry of Health by Y&R and The Sweet Shop

Why we like it: A visit from the tooth fairy, especially a sassy one, is pretty unexpected for parents, and the man's face says it all. When he closes his eyes after he spits the toothpaste down his chin, you get a feeling for just how demeaning it is to be told what to do by a fairy. And while a fairy forcing a man to clean his teeth could be humorous, the silence and darkness in this video draws audiences in to take the message seriously.

Who's it for: Blunt Umbrella by Motion Sickness

Why we like it: We don't often see umbrellas being advertised. Everyone knows what they are, what they do, and there's been very little changed to their design and function. So to see a campaign pushing an umbrella is in itself refreshing to see. The inclusion of artist Dick Frizzell and an interview about his life only adds to that, and the combination makes for an ad unlike any other we've seen. The beautiful shots of Frizzell working in his studio and walking in the rain, overlaid with him talking so passionately about Blunt unbrellas makes it hard not to get caught up in the Blunt Umbrella hype.

Who's it for: ASB by Saatchi & Saatchi 

Why we like it: It's been over a year since ASB introduced the digital elephant money box and this spot announces its availability. Even without the voice over at the end, Jimmy Cliff's bubbly tune You Can Get It If You really Want, does the job for it. "Rome was not built in a day" he sings, and neither was Clever Kash. If this spot doesn't get parents excited about teaching their kids how to save their money, we're sure it'll get the kids excited—even if it's only over the cute elephant.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

AdFest 2017: Clemenger and Colenso recognised on an international stage

  • Advertising
  • March 28, 2017
  • StopPress Team
AdFest 2017: Clemenger and Colenso recognised on an international stage

While New Zealanders kicked back to the cricket and flocked to Adele, the weekend saw those in adland braced for another round of awards as the Asian regional creative festival, AdFest, announced its winners. Local agencies Clemenger BBDO and Colenso BBDO are among those celebrating success.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit