Ads of the week: 28 June

  • TVC of the week
  • June 28, 2016
  • StopPress Team
Ads of the week: 28 June

Who's it for: Wellington Regional Economic Development Agency by Special Ad Service and Resn

Why we like it: Who knew sultry poetry delivered by a man wearing a cravat and a number of gold rings could be a way to sell Wellington to New Zealanders. We appreciate how this campaign has taken a real personal approach by allowing people to customise the message to loved ones and we had fun creating our own in the office. A compliment about someone's 'powerful thighs' has never sounded so nice.

Who's it for: Fly Buys by Clemenger BBDO

Why we like it: Good thinking Jim. Despite being a little bit awkward, the situation of someone sitting at their computer looking at the screen in awe of the wondrous product the internet is offering up for sale looks all too familiar. Now we know who to blame for our encouraging us to make those unnecessary purchase choices. Ourselves. 

Who's it for: NZI by Young & Shand

Why we like it: The spot is reminiscent of the 'You wouldn't steal a car' video that used to play before movies, however NZI has added humour into the mix (much like Dave Chappelle did in his 'If the internet was a real place' skit). Recreating online behaviour in real life situations makes people think about the consequences while also being entertained.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

  • Voices
  • December 13, 2018
  • StopPress Team
Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

Graham Medcalf takes a look at the week that was, covering gift giving, 50+ Christmas spending, the tech giants’ share of digital advertising dollars, the move away from Facebook, and extravagant spend increasing credibility.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit